Digital Marketing Specialist

Salary: Negotiation

Application deadline: 12/03 — 30/04/2025

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ABOUT THE ROLE:

We are seeking a highly motivated and data-driven Digital Marketing Specialist with extensive e-commerce experience to join our dynamic marketing team. This role will be instrumental in developing and executing innovative digital marketing strategies across various platforms, with a focus on driving sales and brand growth within the e-commerce landscape. The ideal candidate will have a proven track record of success in managing large-scale campaigns, working with agencies, and collaborating effectively within a team environment.

WE NEED YOU:

  • Develop and implement comprehensive digital marketing strategies across key e-commerce platforms like Shopee, Lazada, and TikTok Shop, aligned with overall business objectives.
  • Manage and optimize paid media campaigns across various channels, including search, social, and display, to maximize ROI and achieve target KPIs, strong in Facebook Ads, Google Ads, TikTok Ads
  • Collaborate with external agencies to ensure seamless campaign execution and performance monitoring.
  • Work closely with account teams and clients to develop and execute integrated marketing campaigns that drive brand awareness and engagement.
  • Conduct in-depth data analysis using tools like Power BI, SQL, and Excel to identify trends, insights, and opportunities for optimization.
  • Develop and maintain accurate sales forecasts and inventory projections to ensure optimal stock levels and minimize out-of-stock situations.
  • Create and manage detailed media plans, budgets, and timelines.
  • Monitor and analyze competitor activities and industry trends to stay ahead of the curve.
  • Prepare regular performance reports and presentations to communicate key findings and recommendations to stakeholders.
  • Mentor and guide junior team members to foster their professional development.
  • Contribute to the development and implementation of new marketing initiatives and best practices.

WORK LOCATION:

  • 3F, Moc Gia Building, 123 Cong Hoa Street, Ward 12, Tan Binh Dist., HCMC.

WORKING TIME:

  • Monday to Friday from 8 AM - 5 PM.

REQUIREMENTS:

  • Bachelor‘s degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing, with a strong focus on e-commerce.
  • Proven experience managing successful campaigns on Shopee, Lazada, and TikTok Shop.
  • Extensive experience working with agencies.
  • Experience working with large brands and managing complex projects.
  • Strong analytical skills with proficiency in Power BI, SQL, and Excel.
  • Excellent communication and presentation skills in English.
  • Ability to work effectively in a fast-paced, team-oriented environment.
  • Strong understanding of e-commerce trends, best practices, and emerging technologies.
  • Experience in forecasting stock and developing inventory management strategies.
  • Proven ability to develop and execute effective media plans.

BENEFITS:

  • Competitive salary with annual raises and promotion opportunities.
  • Biannual performance bonuses and a 13th-month salary.
  • Full insurance per Vietnamese Labor Law.
  • Employee engagement activities, Holiday bonuses, and gifts.
  • Multinational work environment with global clients and expert teams.
  • Opportunities to collaborate with leading companies and high-expertise regional/ global teams.

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